"Taylor and Travis- Is This Rumored Couple Being Paid?"
Social media has exploded in the last couple of weeks with the news of Taylor Swift, one of the most influential music artists of all time, and her rumored relationship with Travis Kelce, the tight end for the Kansas City Chiefs. The coverage their relationship has gotten is like nothing I have seen before. Everyone is talking about them from large news channels, blogs, and the NFL, and clips of them are being shared all over social media through YouTube, Instagram, Twitter, and TikTok. Large brands like Heinz, Lays, and Hidden Valley have even gotten involved, not wanting to miss out on this profitable opportunity.
Taylor has been seen cheering Travis on at two of his games so far, decked out in Chief’s merch, and hanging out in a VIP box with a bunch of her famous friends and Travis’s mom. Interest in their relationship and the dedication of Taylor’s swifties has caused many people to become football fans overnight, and NFL viewership has gone up for the Chiefs considerably. The most recent Chiefs game averaged 27 million viewers and was the most-watched TV show since the Superbowl (MarketWatch). The announcers of the NFL have been having a lot of fun sneaking Taylor Swift’s lyrics into their game announcements, and the NBC promo video for the Chiefs game even featured her song “Welcome to New York”. This coverage and high ratings is exactly what the NFL needed after their views declined in the most recent years. Travis has also benefited, his jersey sales on the NFL shop have increased by 400%, and his jersey is now in the top 5 football jerseys currently sold. He has also gained about 2 million followers on Instagram in only two weeks.
The interesting thing about this whole situation is that Taylor is normally a very private person, but she is clearly wanting to be seen at Travis’s games. I wonder if this whole relationship is somehow a big marketing ploy. Is the NFL paying her to attend their games and use her music for promotions, all to boost their viewership, sales, and engagement? Taylor Swift is one of the biggest pop stars in the world right now, and it is becoming clear that she has a lot of power and holds the attention of millions of people. Hopefully, she will continue to use this power for good, and won’t abuse it or take advantage of her fans. If their relationship is real, I wish them the best!
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